Avhie Joy

Avhie Joy

Administrative Support | Virtual Assistant | Bookkeeping Fundamentals

Al Rigga, Dubai, UAE

Profile summary

Administrative support professional with 46 years of experience in retail operations, bookkeeping fundamentals, and digital product management. Maintains financial accuracy through transaction reconciliation, billing, and account record maintenance across 15 organizations. Possesses GCC experience and proficiency in POS systems, digital sales, and administrative coordination. Committed to operational efficiency and accurate record keeping.

Career highlights

Financial Operations: Reconciled daily cash and card transactions while managing billing and account records for 100 gym members to ensure financial accuracy.

Client Scheduling and Coordination: Coordinated home-service appointments and managed group sessions of 15 to 20 children while maintaining organized service records and feedback logs.

Digital Business Management: Sustained independent online sales operations for 10 years, managing product inventory, customer inquiries, and transaction fulfillment across multiple social media channels.

Professional Certification: Completed 4 TESDA Online Program certifications including Introduction to Bookkeeping and Microsoft Digital Literacy to support administrative and financial record keeping tasks.

Key skills

TechnicalPOS & Digital Payment Systems Digital Product Distribution
ProfessionalBasic Bookkeeping Knowledge Cash Handling & Reconciliation Billing & Payment Processing Transaction Accuracy Financial Record Keeping Inventory Monitoring Data Entry Administrative Support Microsoft Word & Excel Google Sheets & Docs Canva Email Management Web Research Customer Service Attention to Detail Retail Operations Management Client Account Maintenance Sales Cycle Coordination Service Scheduling Inventory Control Social Media Sales Affiliate Marketing Coordination Financial Record Maintenance Storefront Configuration

Professional experience

Charm Maker / Calligraphy AssistantSep 2025 - Present
Engrave and Beyond Co.Dubai

Shapes the customer experience for personalized product offerings by managing on-site production workflows. Coordinates brand representation and product presentation during high-traffic retail events to ensure consistent service delivery.

  • Executes custom calligraphy and engraving tasks to meet specific product personalization requests.
  • Maintains inventory accuracy for all personalized items during live event operations.
  • Facilitates customer interactions by explaining product features and customization options.
  • Organizes event displays to align with brand standards and improve product visibility.
Exhibition Sales Associate - Perfumes & AbayasJan 2024 - Present
Freelance / Event-BasedUAE

Coordinates product presentation and sales operations for luxury perfumes and abayas at exhibition events throughout the UAE. Manages high-volume customer interactions and transaction processing for diverse local and international clientele on an on-call basis.

  • Executes product displays and inventory organization to maintain brand standards during exhibition events.
  • Facilitates product selection for shoppers by providing information on fragrance profiles and garment specifications.
  • Processes customer payments and manages point-of-sale transactions during peak event hours.
Sales AssociateMay 2024 - Sep 2025
F & J Gift ShopDubai

Managed retail operations within a high-volume mall environment. Coordinated inventory control and product merchandising while facilitating direct sales interactions for a diverse local and international customer base.

  • Processed customer transactions using point of sale systems.
  • Maintained organized product records and displays to support inventory accuracy.
  • Addressed product inquiries and completed purchase requests for daily store visitors.
Kids Spa Home Service ProviderJun 2023 - Apr 2024
Kids BlossomAbu Dhabi

Coordinated home-based spa service delivery for children, managing daily scheduling and client communication. Maintained service records and feedback logs while operating across extended daily service windows.

  • Managed daily client volume ranging from 2 to 3 individual bookings up to group sessions of 15 to 20 children.
  • Executed home-service appointments by coordinating scheduling and direct communication with clients.
  • Organized service records and customer feedback documentation across varying daily workloads.
Sales AssociateAug 2020 - May 2022
Lifestyle LLCFujairah

Coordinated daily retail operations within a high-volume mall environment. Managed client account maintenance and transaction processing to ensure accurate sales records and service delivery.

  • Processed customer transactions using POS systems to maintain accurate financial records.
  • Managed multiple client accounts while supporting daily sales activities.
  • Resolved customer concerns and organized transaction information.
Gym ReceptionistSep 2018 - Aug 2020
4 Life GymFujairah

Coordinated daily gym operations and member services for a facility serving 100 members. Managed administrative workflows including account maintenance, scheduling, and financial reconciliation to ensure operational continuity.

  • Reconciled daily cash and card transactions to maintain financial accuracy.
  • Managed billing, payment processing, and account records for 100 members.
  • Facilitated communication through calls and emails while scheduling appointments for daily gym operations.
Online Seller - BQSS Gold & WatchesJan 2013 - Present
Self-EmployedDubai

Shapes the commercial strategy for gold and watch retail operations, steering customer engagement and transaction workflows across social media platforms. Manages the end-to-end sales cycle from initial inquiry to final order fulfillment while maintaining brand presence.

  • Manage online sales of gold and watch products via Facebook, handling customer inquiries, transactions, and order coordination
  • Sustained independent business operations for over 10 years
  • Maintain customer relationships and product presentation across social media
Digital Product Creator / Online SellerJan 2025 - Present
Gumroad, Beacons, BenableDubai, United Arab Emirates

Architects digital product strategy, steering the end-to-end lifecycle of educational resources and planners. Coordinates cross-platform distribution and affiliate marketing presence to maintain brand visibility across multiple online storefronts.

  • Design and publish digital products (planners, workbooks, educational resources) using Canva, sold via Gumroad
  • Manage cross-platform presence across Gumroad, Beacons (link-in-bio), and Benable (affiliate/recommendation lists)
  • Handle end-to-end product creation, listing, and organization independently
Engrave and Beyond Co. / Dubai /Sep 2025 - Present
• Assist with personalized products while maintaining accuracy and attention to detailDubai, United Arab Emirates

Coordinates product personalization workflows and customer engagement standards within the retail environment. Manages the execution of custom engraving requests while maintaining brand quality benchmarks for all client interactions.

  • Support product organization, presentation, and customer interactions at high-traffic retail events
  • Represent the brand professionally when assisting customers at events Exhibition Sales Associate — Perfumes & Abayas Freelance / Event-Based | UAE | 2024 – Present (occasional, on-call)
  • Sell perfumes, abayas, and related products at exhibition events across the UAE on an on-call basis as events arise
  • Manage customer transactions and product presentation in a fast-paced retail environment
  • Assist a large daily flow of local and international shoppers with product selection and purchases Sales Associate
F & J Gift Shop / Dubai /May 2024 - Sep 2025
• Processed customer transactions using POS systems in a high-volume mall retail environmentDubai, United Arab Emirates

Coordinated retail operations within a high-volume mall environment, focusing on inventory accuracy and customer service standards. Managed product displays and maintained organized records to support daily sales activities.

  • Processed customer transactions using POS systems for local and international clients.
Kids Blossom / Abu Dhabi /Jun 2023 - Apr 2024
• Provided kids spa services across 10am–10pm shiftshandling daily client volume ranging from 2-3 individual bookings to

Facilitated specialized spa services for children, managing daily scheduling and client interactions. Oversaw service delivery and record maintenance to ensure consistent operational standards during high-volume shifts.

  • Coordinated scheduling and direct communication for home-service appointments, managing group sessions of 15 to 20 children.
  • Maintained organized service records and customer feedback logs to track daily workloads and service quality.
Lifestyle LLC / Fujairah /Aug 2020 - May 2022
• Processed transactions using POS systems in a high-volume mall retail environmentAl Fujairah City, United Arab Emirates

Coordinated daily operations within a high-volume retail environment, reporting to the store manager. Managed client accounts and maintained transaction records to ensure accuracy across all sales activities.

  • Processed customer transactions using POS systems to maintain accurate financial records.
  • Resolved customer concerns to ensure service continuity.
4 Life Gym / Fujairah /Sep 2018 - Aug 2020
• Managed billing, payment processingand account records for a membership base of 100+ members

Steered daily gym operations, reporting to the facility owner. Managed administrative workflows and financial records for the membership base, ensuring consistent service delivery and accurate accounting practices.

  • Reconciled daily cash and card transactions to maintain financial accuracy.
  • Managed billing, payment processing, and account records for the membership base.
  • Handled calls, emails, inquiries, and appointment scheduling for daily gym operations.
Self-Employed / Dubai /Jan 2013 - Present
• Manage online sales of gold and watch products via Facebook, handling customer inquiries, transactionsand order

Coordinates independent business operations for a portfolio of gold and watch products. Manages end-to-end customer engagement and digital product presentation across social media platforms since 2013.

  • Maintains customer relationships and product presentation across social media channels.
  • Manages online sales transactions and order fulfillment for gold and watch inventory.
  • Sustains independent business operations for 10 years.
Gumroad, Beacons, Benable / Remote /Jan 2025 - Present
• Design and publish digital products (planners, workbooks, educational resources) using Canvasold via Gumroad

Coordinates cross-platform digital product distribution across Gumroad, Beacons, and Benable. Manages the end-to-end lifecycle of digital assets, including product design, listing configuration, and storefront organization.

  • Designs and publishes digital planners, workbooks, and educational resources using Canva for distribution through Gumroad.
  • Configures affiliate and recommendation lists on Benable and link-in-bio storefronts on Beacons to maintain product visibility.

Education

Bachelor of Science in PsychologyJan 2004
New Era University

Psychology | St. Vincent Skills Development and Assistance Center, Inc. | 2010

Food and Beverages NC II
St. Vincent Skills Development and Assistance Center, Inc.

Food and Beverages

Certifications

Introduction to BookkeepingTESDA Online Program2026-07-01T00:00:00.000Z
Microsoft Digital LiteracyTESDA Online Program2026-07-01T00:00:00.000Z
Providing Front Office ServicesTESDA Online Program2026-07-01T00:00:00.000Z
Introduction to Digital MarketingTESDA Online Program2026-07-01T00:00:00.000Z
Customer Centricity (US English)TESDA Online Program2026-07-01T00:00:00.000Z